Effective Communication – 100% Two-Way Responsibility

Communication is a more complicated medium than we perceive it to be. Whether listening, reading, speaking, or writing, we have selective listening (reception) and selective speaking (transmission) processes operating at all times. As you read this article, you are selectively hearing my message and I am selectively sending it based on past experience, needs values, images and the language I use. These can all become barriers to effective communication.